If you’re like a lot of solopreneurs, you’re talented at what you do, but you may not have a strong background in business, marketing or entrepreneurship. So once you’ve completed your training program and are ready to get your important work out to the tribe that needs you – you’re not sure where to start – or what you need to do to get ready to launch.
There are a lot of resources out there on how to technically “launch” your business (aka – launch your initial marketing campaign), but not so much on what you actually need to have in place first – before any type of “launch marketing campaign” can ever be successful.
Before I became a life coach, I spent more than a decade in corporate marketing, and then launched and ran my own successful marketing consulting business. Because my background was in business, marketing and entrepreneurship, I knew what I needed to do to launch my life coaching business.
But during my life and equus coach training, I realized that there are so many brilliant, talented and amazing coaches who never get their life’s work out into the world – simply because they don’t have a business background. And this meant that the world is missing out on so much wisdom, healing and hope.
So I decided to focus on helping other life coaches (and solopreneurs with soul) create businesses and marketing systems that they love – so they can get their important work out to the people who need it.
At the same time, my friend and fellow life coach Meagan had left her corporate job where
While I was at the Martha Beck gathering my friend (and fellow life & equus coach) Meagan (of Meagan English Coaching) and I starting talking about why we thought so many life coaches never launch their businesses. It turned into a brainstorming session where we shared best practices what we did to launch and run our own businesses (as well as manage other people’s businesses). We got so excited about it we decided to join forces and launch a new coaching course called “All Systems Launch”. why coaches don’t launch their businesses. We created a list of all the stuff we and came up with the idea to combine our shared experience and offer a course
Are you ready to launch your life coaching or solopreneur business?
Here are the nine key questions we came up with. If you can clearly answer ALL of these questions, then you are ready to move forward with launching your business. If not? Then we’re going to share some resources to help you get prepared at the end of this post.
- WHY are you in business?
- WHO are you?
- WHAT do you want?
- What are your CORE BUSINESS FUNDAMENTALS?
- What is your MARKETING STRATEGY and ACTION PLAN?
- Can you COMMUNICATE who you are and what you do?
- What are your CORE BUSINESS SYSTEMS?
- How do you LEAD YOURSELF?
- How do you deal with FEAR, VULNERABILITY and LIMITING BELIEFS?
Grab my new eBook, Love Your Business, where I outline how to connect who you are & how you naturally work best – to a business you love: