7 Steps to a Business You Love 

Bring Your Coaching Genius to Life

A Business Jumpstart Program for New Life Coaches


You’ve finished your life coach training and are excited to get your important work out into the world through a business you love.

But you’re stuck. You’re stuck because you can’t quite decide on who you really want to work with and what you want to do. And this is making it impossible to finish your website and start telling people about your business.

Why? Because if you can’t decide (or at least make your best guess for now) on who you want to work with & what you want to do – then you can’t create your program…

…and if you can’t create a program you have nothing to offer & nothing to say…

…and if you have nothing to say – you can’t craft your core messages & website content…

…which means you can’t start marketing & telling people what you do…

…which means you can’t get clients. 

And here’s the clincher that’s keeping you stuck:

How can you decide RIGHT NOW on your people & thing for all time when you’re just starting out? You need more information to know this for sure. And to get more information you need to work with some clients. But you can’t get any clients…. because you don’t know who they are and can’t tell them what you do.

I call this the new life coach chicken & egg loop. 

And if you’re a new life coach stuck on your website – there’s a 90% change this is what’s happening.

I find that there are three main reasons new life coaches like you get stuck in this loop:

  1. You’re really not clear on your unique genius or purpose – and this is preventing you from figuring out what you want to do at all.
  2. You know what you want to do – but think you “should” be doing something else (usually because the “something else” is more socially acceptable or you believe more likely to make money).
  3. You have a general idea (or a few different ideas) of what you want to do – but feel pressured to make that one right decison for all time – so you make no decisions at all.

If you’re stuck on reason 1 – I highly recommend checking out my Unlock Your Unique Genius program right now. But if you fall into reasons 2 or 3 – you’re in the right place!

So how do you get out of this loop?

Here’s the great news. The solution is easy. You simply don’t have to make a final decision for all time! You can make your best guess for where you are right now. And then put the very basics in place so you can can get that website finished, start working with some clients – and get the information you need on what you love & don’t love. And then down the road….. you can make changes!

The more clients you work with, the more you talk about your business, the more information you get. And over time you’ll get closer and closer, and more and more clear on your true people & thing.

But you have to get moving in order to really figure that out. And that’s what this program is all about! It’s about getting those basics in place, making your best guess for right now – and finally getting your business out into the world.

Get Your Business Out of Your Head & Into the World

In this six week done-with you program (that’s right – I will help you with everything along the way – writing included- if needed!), we’ll say goodbye to perfectionist mode so you can finally get clear. So you can finally put the business basics in place you need to get moving. So you can finally finish that website & start sharing your new business with the world.

By the end of this program, you’ll know how to design a business you love because it fits you – and have everything you need to complete your website & start talking about your business – including your program outline, core messages, website copy, & simple marketing strategy.

Plus, in this done-with-you program you don’t have to do it alone. You’ll have my expert support, feedback & recommendation every step of the way.

Here’s what we’ll be doing:


1. Unlock Your Business & Marketing Genius

As an empathic & intuitive coach, it’s important to design a business that feels authentic, energizing, and in flow.

That’s why we’re going to start everything off by making sure you are super connected to who you are, how you naturally work best – and what you really want.

This will help you get clear on the people, programs & marketing stuff that feels the most energizing & inspiring to you. It’s the key to designing a business you love – because it fits who you are.

So before we get started – you’ll get access to my five session Unique Genius mini-course – and then we’ll work through a personalized unique genius session to make sure you’re clear on what lights you up – as well as your natural energy & flow.


2. Connect Your Genius to Your People & Program

In order to start working with more of your ideal clients – you need something to offer them. And your people need to know exactly what your offer is, how it works, and how it helps them.

So in this session, we’re going to get clear on the core program or service you want to start offering first – and then outline all the details from your process to delivery. You’ll leave with a complete program outline that you can share with your clients or add to your website.

Along the way, you’ll start to get more clear on your ideal clients – including the exact problems you help them solve and how.


3. Craft Your Core Messages

Now it’s time to craft your core messages:

  • We’ll start by creating an internal statement that you can use as a reference for all your future marketing copy.
  • Then, we’ll draft your main messages to use in print, online & in person.
  • Finally, you’ll write your unique story.

Every step of the way, we’ll make sure that your messaging is completely in line with who you are & your authentic voice.


4. Create Your Website Content

What is the main purpose of your website? To let your ideal clients know:

  • They’re in the right place (that what you have to offer is for them)
  • How you can help them solve their problems
  • Who you are & why they should trust that you can deliver on what you promise
  • The exact action you want them to take next.

And you can do all of this through your website copy. So in this session, we’re going to turn your powerful messages into your three core website pages: Home, About, and Work With Me.


5. Outline Your Super Simple Marketing Plan

Now it’s time to create a super-simple first marketing plan – so you can start finding some clients to work with.

We’ll start by working through an exercise to help you figure out where to find your ideal clients. Then, we’ll create a super-simple marketing strategy using the Marketing Hourglass concept from Duct Tape Marketing!

You’ll get a One Page Marketing Plan template & set of cheat sheets. You simply choose the marketing activities you prefer (aka – fit your unique marketing genius) for each of the seven strategy stages.

And the good news is – as long as you have at least one item for each stage – you have a marketing strategy that can work.


6. Create Your Jumpstart Action Plan

In this final session, we’ll outline the best next steps you can take to bring your business to life so you can start working with some clients. This includes putting together your ideal business jumpstart kit, including:

  • A way to work with clients
  • A way to schedule clients
  • A way to accept payments
  • A way to give clients more information (your website & marketing materials)
  • A way for clients to contact you

You’ll leave this session with a Creative Brief outlining your core business, messaging & copy that you can use to guide your next steps or hand off to anyone helping you with your website, copy or marketing.


Six Weeks. Done-With-You. Unlimited Support.

  • Your Very Own Partner In Crime (me)!     
  • Six One-on-One Coaching Sessions
  • Complete Unique Genius Mini-Course              
  • Videos, Templates, Worksheets & Resources
  • Unlimited Email Support for the Entire 6 Weeks
  • My Expert Feedback, Review & Support on Your Work

Your Results:

Everything you need to finally finish that website, and start sharing a business you love with the world!

By the end of this program you will finally feel super clear on who you work with and what you do. Plus, you’ll have all the tangible stuff you need for a real business – your program outline, website copy, creative brief and a jumpstart action plan.


Get Started Now:

Your investment for this 6 week one-on-one done-with-you VIP program is $899 (or two payments of $450) Take the first step now & sign up for a free mini-session to see if we’re a fit! I would love to chat.

Sign Up for a Free Mini-Session Now


Why Work With Me?

Soul’s Calling Coach. Life Coach Instructor. Marketing Expert. Personality Junkie. Need to Love What I Do. 

Hi – I’m Nicole Croizier – your coach & mentor for these 6 weeks!

I’m an Endorsed Soul’s Calling Coach, Certified Equus Coach & Martha Beck Life Coach Instructor. I’m also a Master Certified Marketing Consultant with more than 20 years of strategic marketing & business design experience. Most importantly, I’ve been right where you are right now. I left a squishy (but soul-sucking) corporate career to launch my own business – first as a marketing consultant – and now as a coach and teacher.

And I would love to help you bypass the months, years (ok decades) of pain & frustration I went through on my own journey to find my right path & purpose. I would love to help you clear away all the cobwebs so you can finally see yourself clearly. Finally embrace all those amazing bits that make up your unique genius. And finally start moving in your right direction.

Sign Up for a Free Mini-Session Now


How will we work together?

  • Before we get started, I’ll send you a package of pre-work so we can start getting clear on who you are, what you want, and your current situation right away.
  • Then, we’ll meet for six 60-minute coaching sessions weekly where we will work through each of the coaching topics above.
  • In between sessions, I will share any resources, actions steps or worksheets that will support you on your journey.
  • During our six weeks together, you can email me any time to answer your questions or get feedback on your work.

Your investment for the full six session program is $799*. 

*All prices are in US dollars


Get Started Now with a Free Mini-Session

Book your free 30-minute mini-session now to see if we’re a fit!

In this mini-session we will:

  • Talk about where you’re at right now in your life coaching journey, and your biggest challenge or roadblock.
  • I’ll give you some quick tips or action steps on what you do right now to move forward.
  • You can ask any questions you want about me, my approach and my coaching programs.

Best of all, we’ll get to find out if we’re a fit! After the mini-session, I’ll send you a link to get started – or send you some recommendations for other coaches or programs that might be a better fit for where you are right now.

Free Life Coaching Mini-Session


Why Work With Me?


As both a Master Certified Marketing Consultant and Life Coach (Endorsed Soul’s Calling Coach, Certified Equus Coach & trained Martha Beck Life Coach), I combine my background in business, marketing and entrepreneurship with life coaching & personality psychology to help you connect who you are to a business you love.

After more than 20 years (first a corporate marketing executive & recruiter and then a small business marketing consultant) helping entrepreneurs create & launch their businesses, products and services, I realized that the number one factor that determines success or failure is how ergonomic they are – which means how closely they align their businesses with who they are and what they really want.

Why? Because when you connect who you are to your career, business & marketing, you work in a way that is more ergonomic – you are passionate, energized, inspired, motivated and more likely to promote your business and move past challenges and set-backs. You have more energy to give because you are using your unique genius and working in line with your natural flow state.

On the other hand, when you create a career path, business & marketing system based on what you think other people want, financial success alone, or how you think you “should” work, every day can seem like a meaningless struggle, you’re less likely to market your business, and it’s much easier to give up when the going gets rough.

And after completing my life coach training (with Martha Beck, Koelle Simpson & Bev Barnes), and watching so many of my amazing fellow life coaches struggle with getting their important work out into the world – simply because they didn’t have a strong background in business – I knew I could help. And after getting coached myself (because I was trying to leave marketing & business stuff behind to become a life coach), I realized that helping life coaches with their career paths, business & marketing was something I had to do.

You can read more about my story here – and I hope you sign up for a free mini-session to see if we’re a fit.


Some Nice Words from My Amazing Clients

“Nicole is the business coach I’ve always been looking for and finally found.” Bev Barnes, Master Coach Instructor & Founder of the Soul’s Calling Academy

“Nicole’s work is absolutely amazing. Her ability to get to the heart of the issue with sensitivity, razor sharp insight and refreshing humour, combined with powerful tools and techniques to help you understand yourself and your business, is a rare combination.” Dawn Lampe, Master Certified Coach at Dawn Lampe Coaching

Read more nice words. And some full sentences too.