As a new life coach, it’s easy to get overwhelmed with all the stuff you need to do to set up and launch your business. It’s even easier to get stuck trying to figure out exactly what your business is in the first place. Who’s your ideal client? What’s your niche? How are you different? Exactly what programs and services do you offer?
You may feel compelled to stop doing everything in your business until you figure this all out. Or you might spend endless painful hours trying to figure out your ideal client or the exact right package to offer. Agonizing over “the right” decision.
But here’s the challenge:
If you’re in the first phase of business (read my blog post here to figure out what phase you’re in), you simply don’t know any of this stuff yet. And you need to start working with some clients to figure it all out. But how can you start working with clients if you don’t have a website in place? And the vicious chicken and egg circle continues.
That’s where the Business Quick Starts Comes In.
The good news is – you don’t have to grind your business to a complete halt to figure this all out. And you don’t have to spend hours agonizing over “the right” decision.
Yes, it’s important to make sure you have the right foundation in place. It’s important to be super clear on your ideal client, programs and services. It’s important to know your voice and messaging. And, it’s important to audit your business and fill in any gaps. But you can do that WHILE you’re moving your business forward.
If you’re a new life coach in the first phase of business, it’s important to start working with clients, and talking about your business – while you figure out all of your core business foundation in the background.
Why? Because you’ll be taking some action in the real world, feel like you’re moving forward – and you’ll start getting valuable intelligence right away on who you like and don’t like working with. What stuff you like and don’t like doing.
And all of this information will help you make the “best guess for right now” as you move forward with your right business building steps.
So if you’re a new life coach, and you feel stuck & paralyzed in your business, I highly recommend setting up some business basics so you can start moving forward.
All you really need to do to get moving right away is:
- A way to work with clients (a phone, Internet or one-on-one system)
- A way to schedule clients (manually by pen and paper or your calendar, or an online scheduling system like Acuity)
- A way to accept payments (online with PayPal/Stripe, cash in person, e-transfer or visa transfer)
- A way to give clients more information on your business (one page website, postcard, flyer or brochure)
- A way for clients to contact you (phone, through your website, email, in-person at your office)
Your set up can be offline, online or a combination of the two.
My recommended super-simple quick start set up is:
- Set up either FreeConferenceCall.com or Zoom as your phone/internet system
- Set up PayPal as your payment system
- Set up Acuity as your scheduling system
- Link PayPal & Acuity together
- Embed Acuity on your one-page website.
This way, everything is linked together. All your clients have to do is go to your one page website, and they can book a session and pay you automatically right there.
If you love technology and figuring this stuff out – you can do it yourself – or you can get someone to do it for you. I recommend checking out Five First Things.
The One Page Website:
I find that THE WEBSITE is the main area where most new life coaches get stuck. And it’s no wonder. Before you’re ready to build your “real” website, you need to be clear on who you are, your core business fundamentals (ideal client and services at a minimum),brand, messaging, and your marketing strategy and system. Yes, even your marketing strategy and system come before your website in the ideal world.
Why? Because it’s hard to build your website when you don’t know who you’re marketing to, what you’re offering, what you’re saying and why – or – when you don’t know what other tools you need to integrate to support your marketing strategy.
This is why I love the idea of a one-page website. On one page you can:
- Let people know who you are
- Let people know what you do (make your best guess for now)
- Give people a way to work with you
- Including scheduling & payment
Can you do this on a website with multiple pages? YES! But the reason I like a one-page website as a business quick start – is because it keeps it simple. It gives you boundaries. It’s easy to think up some quick content to fill one page. But four pages? Geez – now I better really start thinking about what I’m offering… (you can see where I’m going with this…).
With a One Page Website You Can Make Your “Best Guess” For Right Now
With your one page website you don’t have to worry about getting everything perfect.
It’s important to understand that your business is not a destination, but a journey. All businesses evolve over time, and this is great news for you as a life coach.
Why? Because it gives you permission to let go of “making the right decision for all time” and instead make your best guess for where you are right now.
Know How to Quick Start Your Business is one of the steps in my Love Your Business eBook.
You can download the free Love Your Business eGuide & Checklist to read more about this – and all seven steps: