Did you spot the difference? The reality is that most people can’t.
But I’m so used to my name being misspelled that I just take it in stride. And I’ve never really thought of it as a problem. Until today.
And if you’re an entrepreneur whose name is frequently misspelled, then this post is for you.
So here’s the situation – my last name has an invisible “i”. Even when looking at the two spellings of Croizier & Crozier side by side, most people gloss over the first “i” in the correct spelling of my last name (which is the first one!).
As a solopreneur and coach, many people I interact with online only know me by my name and not my business. So if they know I’m a marketing coach or a life coach, and want to find me at a later date, they would likely search for “Nicole Croizier Life Coach” or “Nicole Croizier Marketing Coach” on Google.
And it wasn’t until a recent promotion went out online that I realized there may be a problem. My name was promoted in a community with the potential to send some business my way.
I was excited until I realized – but my name is spelled wrong: Life Coach Nicole Crozier. They would be Googling the wrong spelling of my name.
Oh no. Hmmm…… Will they find me?
So I tested it out. And the answer was a resounding NO.
Are you a solopreneur whose name is frequently misspelled?
Then it’s possible that people have trouble finding you when they search on Google, Facebook or LinkedIn.
I can feel your pain!
There are a million Nicole Croziers out there. So when any type of announcement or marketing goes out with my name on it – misspelled – it’s highly likely that if people want to learn more about me – Nicole Croizier – they’re going to Google this wrong name – and I will not show up.
I recently tested this with the wrong spelling of my name.
First I tried Nicole Crozier. Two full pages of people who are not me.
Then I tried various descriptors I thougth people might try instead if they couldn’t find me on the first pass:
- Nicole Crozier Life Coach. No dice.
- Nicole Crozier Martha Beck Life Coach. A big zero.
- Nicole Crozier Marketing Consultant & Nicole Crozier Marketing Strategy. Nada.
Then I tried Nicole Crozier Duct Tape Marketing:
Now this one brought up several results! Results of previous marketing promoting me with the wrong spelling of my name. Ha! I didn’t even notice that one at the time.
So what do you do when you have a name like mine?
If you have a name that is frequently misspelled, here are a few ideas to help you come up in Google searches:
- See if the URL for the wrong spelling of the name is taken. If not – buy it!
- If you have a marketing budget, you can purchase AdWords for the wrong spelling of your name (if the cost-benefit seems worth it).
- You can add the wrong spelling to your website in some way – like I’m doing right now through this blog post.