7 Steps to a Business You Love 

Package Your Life Coaching Services

Stop Selling General Life Coaching Services by the Hour

Attract More of Your Right Tribe by Creating Your Life Coaching Programs & Services Mix

Have you launched your life coaching practice, but are still selling single sessions by the hour? Are you having trouble attracting your real tribe because they don’t relate to you or don’t understand why they should work with you?

If you feel like you’re not serving the right people, doing what you really love, or making a difference – then getting super clear on your offers, packages and programs is an ideal way to get your business back on track.

By packaging your services, you help clarify what you offer & the way you do business. Better yet, you attract more of your right tribe because they understand exactly who you are, what you offer, and why they need it.

And by creating the right mix of offers, programs and services, you’ll be able to attract more of your ideal clients, move them through your buying process, and turn them into paying customers.

Who is this Program For?

Are you struggling to attract enough of the right clients and convert them into paying customers? This program is specifically designed for life coaches who know who they are and what they want, but aren’t attracting or converting the right clients. This is likely because they don’t have a clear programs and packages mix in place that is connected to who they are and how they prefer to work – and matches their unique marketing system and buying process.

Why Work with Me?

After 16 years in the corporate and consulting marketing world, I knew that I needed more, and became trained as a Martha Beck Life Coach. I thought I would leave marketing forever and find my true purpose elsewhere. Instead, I discovered a part of marketing I truly loved. A place where I knew I could be of real service. That area is helping other coaches clarify their businesses, get their messages and services to their tribes – and help to further this important work that we are all doing.

Now, as both a Martha Beck trained Life Coach and Master Certified Duct Tape Marketing Consultant, I combine life coaching & marketing to help coaches & solopreneurs get their businesses back on track. As a Duct Tape Marketing Consultant, I specialized in helping small business owners attract more of their right clients by packaging their products and services – and now I am excited to help life coaches move their businesses forward in this same way.

Program Details

Connect Who You Are to Your Packages and Services Mix

In this program, we will work through six sessions to connect who you are to a packages and services mix you love:

  • First, we will review your core business fundamentals, and really clarify who you are, what you do and how you do it.
  • Then, we will outline your ideal packages and services mix using the Marketing Hourglass concept by Duct Tape Marketing. We’ll make sure that you have all the right offers, packages and services in place (including any free, easy entry, core and add-on offerings) to move your ideal tribe through your buying process.
  • Finally, we will spend three sessions creating high level outlines for your programs, considering delivery methods, and connecting your programs to your marketing system.

Throughout each session we will make sure everything we create is in line with who you are and how you prefer to work.

  • Session 1: What Do You Do?
  • Session 2: How Do You Do It?
  • Session 3: Build Your Programs & Services Hourglass
  • Session 4: Create Your Program Outlines
  • Session 5: Consider Delivery Methods
  • Session 6: Connect Your Programs to Your Marketing System

By the end of this program, you will have an outline of the offers and programs you want to create to move your ideal clients through every stage of your buying process. You will also know what you want your programs to include, how you want to deliver them, and how they will fit into your overall buying system. You’ll be all set to move forward with creating your programs and launching them to your tribe.

How to Get Started:

The best way to get started is to sign up for a free 30-minute coaching session to see if we’re a fit:

CYM Life Coach Icon Free Session

CYM Life Coach Icon Sign Up



Not Ready Yet? Try This Self Study Option

Hey! Nice Package by Rebecca Tracy of The Uncaged Life

Your signature package is the core program that you offer, and if you are just creating one package for now – this is the one to focus on.

So if you’re a self-starter and love to do stuff yourself, I highly recommend this unique online course all wrapped up in a fabulous interactive PDF complete with links to videos and worksheets. It’s called, Hey! Nice Package, and it was created by Rebecca Tracy of The Uncaged Life, one of my favorite coaches who has a wealth of experience in this area. I liked this program so much that I became an affiliate!

This online program walks you through every step in creating your Signature Package. You can learn more and sign up here:

The Uncaged Life