Connect who you are to what you love to do.

Design a Life Coaching Business You Love


Are you a life coach or passionate entrepreneur? Have you been struggling to create a business that you truly love & feels like you? Or are you tired, frustrated & looking for ways to love your business again? I can help you love what you do again by unlocking your unique flow & genius, discovering your right work, and becoming an Ergonomic Entrepreneur. As an Ergonomic Entrepreneur, you feel energized, inspired and in flow because you’ve aligned every aspect of your business around who you truly are, what you want, and how you naturally work best. By connecting who you are to your business, you naturally free up more energy and feel more motivated & inspired. It’s the key to loving what you do. Get started with a free mini-session.

Coaching Programs

The Ergonomic Entrepreneur

For Coaches & Entrepreneurs with Soul

Do you not only want to love what you do, but have fun & feel energized running your business every day? Uncover your natural flow state, unique genius & definition of success – then make sure every aspect of your business is completely in line with who you are, what you want, & how you work best.

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Ergonomic Marketing

For Coaches & Entrepreneurs with Soul

Is marketing a roadblock to serving your tribe? Take the mystery and ick out of marketing with a program that starts with YOU first. Get clear on your business and learn marketing best practices, while designing a marketing plan full of all the stuff you love to do, and none of the stuff you don’t.

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The Ergonomic Life Coach

A Group Program for New Life Coaches

Are you a new life coach struggling to transition from your soul sucking career to a life coaching business you love? Learn the marketing & business basics life coaches need FIRST, & how to design, run & market your business in a way that feels right to you. New group starts March 14, 2017.

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Blake Ponuick

“I have worked with  Nicole from Corner Your Market for more than eight years now. Nicole has been essential to building the marketing strategy at four different companies I have worked with. Whether it’s coaching executives on their marketing and business strategy or providing insight into strategy, programs, packages and services, Nicole brings a strong sense of energy, enthusiasm, confidence, clarity to every project. And she is an absolute pleasure to work with and approaches difficult problems with humour and diplomacy.”

Blake Ponuick: President, Axiom Strategy Group, VP Operations, Preston Mobility
Eitan High Res Photo

“I highly recommend Nicole Croizier and Corner Your Market for any coach, consultant or small business owner looking to gain clarity over their business and marketing strategy, grow their firm, and achieve the type of success they really want. I have worked with Nicole for more than three years and find her to be highly practical, strategic, ethical and creative. She really cares about her clients and becomes an integral part of your team.”

Eitan Sharir: President, Dynamic Achievement Group
Justin and Brenda Sturges

Nicole’s Love Your Business Again Program created a huge impact on how we manage our business, and what products and services we focus on. Being a husband and wife team we need to divide up work based on our strengths and stay in our power zones when working for our clients. Nicole’s program gave us clarity about ourselves, our strengths and our dreams together and individually. We made critical decisions that have brought more peace into our business by focusing more on what we love to do and unlocking higher profits while doing it. Amazing! Justin and Brenda Sturges, Systemadik

Justin & Brenda Sturges, Owners, Systemadik
MIranda Myles

First day at my new workplace today! Feels great. Thanks for all of your coaching and encouragement!

Miranda Myles, Emergency Management Leader

Recent Posts

How to Build Your Business Around Your Unique Flow & Genius

When I was 26 and in my first big corporate marketing job, we had a consultant come in and run a workshop on personality types. And I've been fascinated by how and why people work in unique ways ever since. Likely because I've always felt like I don't work the same way as everyone else. As an ENFP (Extravert – iNtuitive – Feeling – Perceiving) on the Myers-Briggs Type Indicator, my personality preferences did not seem to match the norm. For the most part, I found the 9-5 world extremely frustrating. It just didn’t make sense to me. The one question I asked myself every morning – “Seriously, why do I have to be at the office before 8:30 AM?”. It didn’t make sense. There were no meetings scheduled. I didn’t need to collaborate in person with anyone. In fact, no one emerged from their cubicles until at least 10:30. And I do my best work right after I wake up... Continue Reading →

Are You Ready to Market Your Life Coaching Business?

Back in the day when I was a marketing consultant for small businesses, I used to talk a lot about putting strategy before tactics. Whenever a new business owner called me in, it was because they wanted more leads. More clients. More sales. What they were doing wasn’t working, and they didn’t know why. So the first thing I would do is audit their business to see if they had skipped any important steps. And they always had. When I asked them who their ideal clients were – the answer was typically: “Anyone who will pay us”. When I asked them how they were different from their competitors – the answer was usually one of: “We’re the best”, “We have the best service”, or “We’re the cheapest”. When I asked them to explain how their services solved their ideal client’s problems, they just stared at me blankly. And finally said something along the ... Continue Reading →

Are You An “Ergonomic” Life Coach?

A better question might be, “IS RUNNING YOUR BUSINESS ENERGIZING OR EXHAUSTING?”? If you’re like most life coaches I know, you didn’t wake up one day and think, “I want to be an entrepreneur and run my own business”. More likely, you were in a regular 9-5 job and felt a sense that you were supposed to be doing  something more, something different – and discovered life coaching. So you signed up for life coach training, and the next logical step seemed to be setting up your own life coaching business – because that’s what life coaches do. You likely enjoyed the idea of working for yourself because – well, the 9-5 world of structure and bureaucracy didn’t really suit you in the first place. You love the idea of setting your own hours and not have to answer to anyone. And now that you’re in the process of transitioning from your career, you’re findi... Continue Reading →

Do You Have the Right Expectations for Your Phase of Business?

If you feel stuck, frustrated or disillusioned with your life coaching business - one of the first questions to ask yourself is: "Am I setting the right goals and expectations for the phase of business I'm in right now?" Where things often first go wrong for any life coach starting a new business - is THINKING you're in a more advanced phase of business than you really are – and then setting marketing, business or financial goals that you believe you SHOULD be able to achieve – but are completely unrealistic for the phase of business you're actually in. This creates an expectation gap. And then as a new life coach, if you don’t get the number of clients or financial reward you expect, then you can make it mean that no one is interested in your services, your businesses have failed, or even that you have to go back to your soul-sucking career. But when you identify t... Continue Reading →

Why Life Coaches Aren’t Typical Entrepreneurs

Most life coaches aren't "typical" entrepreneurs. The reality is, as a life coach, if you don't build a business around your true passion and purpose - and if you don't run and market your business in a way that feels authentic, right and fun for who you are - your business simply won't work. However, so many life coaches believe that they need to build their businesses in the same way as typical entrepreneurs. And then when things don't work out, when their businesses don't get off the ground, they make it mean that no one wants what they have to offer. That they can't run a business. That they are failures. And that they need to stay in their soul-sucking careers. But they really have no way of knowing if this is true. Why? Because they haven't yet tried to build their businesses in a way that is right and works for them - as life coaches.  Typical entrepreneurs have a ... Continue Reading →