Connect Who You Are to Work You Love

For Life Coaches & Empathic Women Who Ache to Create Work They Love

Connect Who You Are to Work You Love

Yes! It is possible to design a career path or business that feels energizing, meaningful, authentic & in-flow. How? By aligning every aspect of your work around who you are & how you naturally work best. And that’s what we can do, together.

Have you been stuck doing soul-sucking work for way too many years – and are finally ready to create a meaning-driven career or business around your true passion & purpose – if only you knew what that was?

Or have you finished life coach training but don’t know exactly who you want to help, what you want to do, or what you’re unique gifts & purpose are? Or maybe you’ve already launched your meaning-driven business, but it feels more hard & heavy than inspiring & energizing?

Hi, I’m Nicole Croizier - Soul’s Calling Coach, Wayfinder Coach Training Instructor & Certified Equus Coach. I’m also a Master Certified Duct Tape Marketing Consultant & personality style junkie with more than 20 years of strategic marketing, recruiting, career coaching & business consulting experience.

I’m here to tell you that you don’t have to stay in the career everyone thinks you should have but doesn’t fit who you really are. You don’t have to build a business that makes money first, and feeds your soul second. And you don’t have to run & market your business in the same way as everyone else.

I can help you get back in touch with who you really are – so you can design work that feels natural, authentic, inspiring & amazing – because it’s aligned not just with your soul’s calling – but with who you are, & how you uniquely work best. It’s the key to loving what you do every day.

Ready to get started? Check out my edu-coaching programs, workshops & retreats for passionate professionals, life coaches & empathic entrepreneurs:

Coaching Programs

Fearbusting Kit for Life Coaches

A Free Audio Training & Workbook

Fear is the main reason why so many gifted & talented life coaches never get their important work out into the world. In this free workbook & audio training, you'll learn the top three fears that block life coaches & the five steps you can always take to manage your uncertainty, fear or doubt.

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The Life Coach Sisterhood

The Community for Life Coaches Struggling to Go It Alone

Do you ache to finally know your purpose, create work that feels deeply meaningful, & start making the difference you were born to make? It is possible. Even if you're afraid, don't know where to start, or what to do next. Even if you’ve spent most of your life hiding & trying to fit in.

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Partner-In-Crime Mentoring

Business & Marketing Mentoring for Empathic Entrepreneurs

Do you not only want to love what you do, but have fun & feel energized running your business every day? Uncover your natural flow state, unique genius & definition of success – then make sure every aspect of your business & marketing is completely in line with who you are & how you naturally work best.

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Bev Barnes Master Life Coach Instructor Founder Soul's Calling Academy

Nicole is the business coach I’ve always been looking for and finally found.


Bev BarnesMaster Life Coach InstructorSoul's Calling Academy

I have worked with  Nicole from Corner Your Market for more than eight years now. Nicole has been essential to building the marketing strategy at four different companies I have worked with. Whether it’s coaching executives on their marketing and business strategy or providing insight into strategy, programs, packages and services, Nicole brings a strong sense of energy, enthusiasm, confidence, clarity to every project. And she is an absolute pleasure to work with and approaches difficult problems with humour and diplomacy.

Blake Ponuick: President, Axiom Strategy Group, VP Operations, Preston Mobility

“I highly recommend Nicole Croizier and Corner Your Market for any coach, consultant or small business owner looking to gain clarity over their business and marketing strategy, grow their firm, and achieve the type of success they really want. I have worked with Nicole for more than three years and find her to be highly practical, strategic, ethical and creative. She really cares about her clients and becomes an integral part of your team.”

Eitan Sharir: President, Dynamic Achievement Group

Nicole’s Love Your Business Again Program created a huge impact on how we manage our business, and what products and services we focus on. Being a husband and wife team we need to divide up work based on our strengths and stay in our power zones when working for our clients. Nicole’s program gave us clarity about ourselves, our strengths and our dreams together and individually. We made critical decisions that have brought more peace into our business by focusing more on what we love to do and unlocking higher profits while doing it. Amazing! Justin and Brenda Sturges, Systemadik

Justin & Brenda Sturges, Owners, Systemadik

First day at my new workplace today! Feels great. Thanks for all of your coaching and encouragement!

Miranda Myles, Emergency Management Leader

If you need the basics of marketing for your business, Nicole is an expert at not only giving you the information, but guiding you (with the help of your own soul) towards a business that will work for your life. She has the knowledge and the experience to help you find your way.

Susan CarrollCertified Life Coach

Recent Posts

Why Building Your Business Like a “Typical” Entrepreneur Doesn’t Work for Most Life Coaches

If you’re a new life coach or heart-centered entrepreneur, who has left (or is leaving) your career to start a passion-based business you love for the first time - then you likely aren’t a typical entrepreneur. The Oxford dictionary defines an entrepreneur as: “A person who sets up a business or businesses, taking on financial risks in the hope of profit.” Does that sound like you? Probably not. Typical entrepreneurs tend to have a passion for entrepreneurship and business building in and of itself, and their main motivation for being in business is money & growth. Typical entrepreneurs also tend to already be well-versed in business & marketing, and have likely come from careers related to sales, finance or marketing – or have already run previous businesses. Heart-centered entrepreneurs tend to be a bit different in three key ways: Their main motiv... Continue Reading →

Why Targeting Your “True” Ideal Client Can Be Scary

In 2010 I left the corporate marketing world and launched my own business as a small business marketing consultant. The transition seemed easy at the time. I had no problem marketing my services to my “ideal” clients. I was clear about how I could help them. I wasn’t worried about what they thought about me.  I had no problem saying “no” to clients I didn’t want to work with. And if any of my clients questioned anything I was doing, I saw it as an opportunity for learning and education. No painful thoughts or limiting beliefs got in the way. Everything was great. Except that a year into my business I realized that I was dreading getting up in the morning. I didn’t want to go to client meetings. I didn’t want any new clients. I was starting to hate my business. Two years in, I was exhausted. That’s when I realized the way I was feeling about my new busine... Continue Reading →

The Key to Your Soul’s Purpose? Remember Who You REALLY Are

You’ve spent too many years to count in a corporate job that slowly sucked the life out of you. Now, you’ve completed coach training and you’re ready to finally do what you love, finally get your important work out into the world. But you’re stuck. You might think you’re stuck because you can’t figure out your purpose... Or because you can’t get the messaging right for your website... Or because you don’t know your niche... Or because you hate marketing... Or because you can’t identify your one perfect job. But maybe the real reason you’re stuck is because after so many years in the corporate world, you’ve lost sight of who you really are. And when you’re not connected to who you are – it’s nearly impossible to create work you love. Which keeps you stuck in a job you hate. Which keeps the world from experiencing your true gifts. And yo... Continue Reading →

Why You Shouldn’t Make $100K in Your First Year as a Coach

I know this is a bit of a controversial subject. Especially with all those messages out there about how you should be able to make $100k in your first year as a coach. And I’m not saying it’s not possible. It absolutely is. Especially if you’ve run a business before, have a background in business & marketing or come from a sales-oriented background. Especially if your new coaching business is directly related to what you did before in your business or career. Especially if you’re clear on your purpose - and know right now exactly who you want to help and how. Especially if you’ve logged many hours coaching & are super comfortable & confident in your abilities. Even more possible if it’s all four of the above. But what if you don’t have a background in business & marketing? What if you’ve never run a business before? What if you know... Continue Reading →

My Accidental Career Experiment

It’s easy to get stuck in a career that you don’t love. I know because I’ve been there. I spent more than 16 years in the corporate world as a recruiter, VP of marketing, marketing director, brand manager, corporate communications manager, program manager, and on and on. Yes, in total about 12 different companies and roles altogether. In 16 years. That definitely qualified me at the time as a serial job hopper. But, I always left for something bigger, better and higher paying – so society (and my parents!) forgave me and saw me as “successful” and not flaky (or at least that's what I thought at the time). Like many people, when I realized that my chosen profession (that I was trained in and really good at) was really not my true passion and purpose (ok, well it started to feel like gnawing my arm off would be more fun), instead of taking a deep look inside to figu... Continue Reading →