Design a Coaching Career that Fits Who You Are

I help passionate women & aspiring coaches transition from
soul-sucking work to careers & businesses they love

Are You Ready to Claim Your Purpose & Finally Get Your Important Work Out of Your Head – and Into the World?

You’ve spent too many years to count in a corporate job that slowly sucked the life out of you. Now, you’ve completed coach training and you’re ready to finally do what you love, finally get your important work out into the world. But you’re stuck.

You might think you’re stuck because you can’t figure out your purpose. Or because you can’t get the messaging right for your website. Or because you don’t know your niche. Or because you hate marketing. Or because you can’t identify your one perfect job.

But maybe the real reason you’re stuck is because after so many years in the corporate world, you’ve lost sight of who you really are. And when you’re not connected to who you are – it’s nearly impossible to create work you love. Which keeps you stuck in a job you hate. Which keeps the world from experiencing your true gifts.

And you might not even know this has happened. But when you’ve spent so much time being someone else at work in order to fit the corporate mold, it’s easy to start losing sight of who you are. It’s easy to disown the parts of you that didn’t fit how everyone else thinks, how everyone else works. It’s easy to start believing that something about who you are is somehow wrong & needs to be fixed.

It’s easy to forget all of those amazing bits & pieces that make up the real you. All those bits & pieces you’ve kept hidden for far too long. But it’s all those bits & pieces that form your genius & create the roadmap to finding, claiming & living your true purpose.

I’m here to tell you that who you are is ok. In fact, who you are is AMAZING. And I can help you rediscover & embrace the real you – so you can finally claim your purpose, get unstuck, and design a career path, business or marketing strategy that uniquely fits YOU. So you can finally share your important work with the world and do what you love – in a way you love.

Coaching Programs

Coaching Business - Or Career?

Find Your Purpose & Design a Path that Best Fits YOU

You know you want to be a life coach, but do you want to be an entrepreneur? There are many ways to share your life coaching skills & unique gifts with the world. I can help you connect to who you are, claim your purpose, and design your right path to sharing your important work with the world - whether that’s a business, a dream job or something else.

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Stuck in New Coach Limbo?

Get Your Business Out of Your Head & Into the World

Are you stuck completing that website & telling people about your business because you aren’t clear (or can’t make a decision) on exactly who you help, what you do, and what to say? The Love Your Business Jumpstart is for new coaches who want to move past blocks & get the right basics in place – so you can get moving & start making a difference NOW.

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Stuck in Marketing Muck?

Design a Marketing Strategy You LOVE Because it Fits Who You Are

Is marketing a roadblock to sharing your important work with the world? Is your biggest marketing problem - not marketing at all - because it feels icky, hard or confusing? I can help you design a super-simple marketing strategy you will actually USE, a strategy that feels fun & easy - because it fits who you are & how you uniquely work best.

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“I have worked with  Nicole from Corner Your Market for more than eight years now. Nicole has been essential to building the marketing strategy at four different companies I have worked with. Whether it’s coaching executives on their marketing and business strategy or providing insight into strategy, programs, packages and services, Nicole brings a strong sense of energy, enthusiasm, confidence, clarity to every project. And she is an absolute pleasure to work with and approaches difficult problems with humour and diplomacy.”

Blake Ponuick: President, Axiom Strategy Group, VP Operations, Preston Mobility

“I highly recommend Nicole Croizier and Corner Your Market for any coach, consultant or small business owner looking to gain clarity over their business and marketing strategy, grow their firm, and achieve the type of success they really want. I have worked with Nicole for more than three years and find her to be highly practical, strategic, ethical and creative. She really cares about her clients and becomes an integral part of your team.”

Eitan Sharir: President, Dynamic Achievement Group

Nicole’s Love Your Business Again Program created a huge impact on how we manage our business, and what products and services we focus on. Being a husband and wife team we need to divide up work based on our strengths and stay in our power zones when working for our clients. Nicole’s program gave us clarity about ourselves, our strengths and our dreams together and individually. We made critical decisions that have brought more peace into our business by focusing more on what we love to do and unlocking higher profits while doing it. Amazing! Justin and Brenda Sturges, Systemadik

Justin & Brenda Sturges, Owners, Systemadik

First day at my new workplace today! Feels great. Thanks for all of your coaching and encouragement!

Miranda Myles, Emergency Management Leader

Recent Posts


My Accidental Career Experiment

It’s easy to get stuck in a career that you don’t love. I know because I’ve been there. I spent more than 16 years in the corporate world as a recruiter, VP of marketing, marketing director, brand manager, corporate communications manager, program manager, and on and on. Yes, in total about 12 different companies and roles altogether. In 16 years. That definitely qualified me at the time as a serial job hopper. But, I always left for something bigger, better and higher paying – so society (and my parents!) forgave me and saw me as “successful” and not flaky (or at least that's what I thought at the time). Like many people, when I realized that my chosen profession (that I was trained in and really good at) was really not my true passion and purpose (ok, well it started to feel like gnawing my arm off would be more fun), instead of taking a deep look inside to figu... Continue Reading →

Who Are You? The First Step in Building a Business You Love

As a solopreneur, you are your business. You report to yourself, and you get to choose exactly what your business looks like, who you work with - as well as how, when and where you work. So wouldn’t it be a good idea to get clear on who you are, how you prefer to work, and what success means to you before you design your business? Before you create your marketing strategy? Before you launch? But that's not what usually happens. Instead, most of us either have an idea in our minds of how a business "should work” - or set up our businesses to mimic our previous corporate jobs. But didn’t you leave your corporate job for a reason? Wasn't there a bunch of stuff that really annoyed you? Don’t you want to set up a business you really love – a business that feels fun & easy to run because it’s aligned with the way you work best? Knowing who you are and how you prefer... Continue Reading →

How to Create Your First Marketing Strategy as a New Life Coach

The Marketing Hourglass from Duct Tape Marketing is the best practices framework I recommend for creating your marketing strategy and outlining your marketing system. I’ve used the Marketing Hourglass in my consulting practice to help large technology organizations create complex marketing strategies and systems. And today I use the Marketing Hourglass in my coaching practice to teach new life coaches and entrepreneurs how to create their first simple marketing strategy. How does the Marketing Hourglass Work? At a high level, The Marketing Hourglass includes the seven steps that every person goes through when buying any product or service: Know, Like, Trust, Try, Buy, Repeat, and Refer. Essentially, before your ideal client will buy from you, they need to first: KNOW that you exist LIKE who you are and what you stand for TRUST that you are credible and c... Continue Reading →

Are You Suffering From an Expectation Gap?

For I can’t remember how long, one of my favorite sayings has been: “The biggest driver in unhappiness and dissatisfaction is not so much WHAT happens, but the gap between your EXPECTATION of what you thought should happen – and what actually happened.” My friend (and amazing coach) Trish Ring posted this on her Facebook page: “If it feels urgent, it’s probably neurotic.  Important is rarely urgent. (Unless you’re on the way to the hospital.) Because the Universe takes its time.“ Thank you Trish. So here’s the great news about expectations. You may not get what you expected, but that doesn’t mean what you get is bad. Better yet, you can CHOOSE to change your expectations whenever you want. So where are expectation gaps impacting how much you love what you do? Something as minor as expecting to get a certain number of downloads of your eBook – and not... Continue Reading →

Are You Living Someone Else’s Career?

Have you spent your life trying to mold yourself into the person you think you “should” be at work or in your business? Do you often feel like a fraud or an imposter because you’re constantly trying to be “good enough”, please people, and figure out the “right & expected” way to do things? Have you sacrificed your core values in order serve your fears or make “enough” money to feel safe? Do you secretly long to just be yourself & do things your way– but don’t feel like you can because something about who you are or how your work is “wrong” or “flawed”?  Is this preventing you from truly building a career or business you love? Are you so very tired of pretending to be happy when you’re really, really not – and so deeply exhausted by constantly trying to be someone other than who you are? The reality is that we are all born into this wor... Continue Reading →