Connect Who You Are to Work You Love

Are you ready to design a business or career you love - your way?

Are You Ready to Design a Career Path, Business or Marketing Strategy You Love?

Are you a passionate professional or aspiring life coach? Have you spent your life in a soul-sucking job, but are now ready to embrace work you love? I can help you connect with your true nature & finally design that career path, business or marketing strategy that feels energizing, in flow & fulfilling because it’s completely aligned with who you are, what you really want, and how you naturally work best.

And I know it works, because that’s what I finally did. I left my soul-sucking corporate marketing career behind & began a new journey first as a marketing consultant & now as a coach for passionate professionals & solopreneurs who want more. It was scary, it was hard work, and it was worth it. And finally, at 45 years old, I am finally doing what I truly love – and I know you can too.

Coaching Programs

Escape Your Corporate Hell

For Mid-Career Professionals

Do you appear successful on paper, but inside are tired, frustrated & dread going to work every day? Are you stuck because you don’t know exactly what’s wrong or what to do about it? I can help you decode your career discontent, move past fear, resistance and “other people’s” expectations – and get a second chance at a career & life you love.

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Design a Coaching Career You Love

For Aspiring Life Coaches

Do you know you want to be a life coach, but aren’t sure you want to also be an entrepreneur? There are many different ways to share your life coaching skills & unique gifts with the world. I can help you connect to who you are and design a coaching career path you love, whether that’s a business, a job or something else.

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Love Your Business & Marketing

For Passionate Solopreneurs

Are you transitioning from your 9-5 & building a business for the first time? I can help you take your first steps as an entrepreneur & create a business & marketing strategy you love right from the start - because it’s completely aligned with who you are & how you naturally work best.

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“I have worked with  Nicole from Corner Your Market for more than eight years now. Nicole has been essential to building the marketing strategy at four different companies I have worked with. Whether it’s coaching executives on their marketing and business strategy or providing insight into strategy, programs, packages and services, Nicole brings a strong sense of energy, enthusiasm, confidence, clarity to every project. And she is an absolute pleasure to work with and approaches difficult problems with humour and diplomacy.”

Blake Ponuick: President, Axiom Strategy Group, VP Operations, Preston Mobility

“I highly recommend Nicole Croizier and Corner Your Market for any coach, consultant or small business owner looking to gain clarity over their business and marketing strategy, grow their firm, and achieve the type of success they really want. I have worked with Nicole for more than three years and find her to be highly practical, strategic, ethical and creative. She really cares about her clients and becomes an integral part of your team.”

Eitan Sharir: President, Dynamic Achievement Group

Nicole’s Love Your Business Again Program created a huge impact on how we manage our business, and what products and services we focus on. Being a husband and wife team we need to divide up work based on our strengths and stay in our power zones when working for our clients. Nicole’s program gave us clarity about ourselves, our strengths and our dreams together and individually. We made critical decisions that have brought more peace into our business by focusing more on what we love to do and unlocking higher profits while doing it. Amazing! Justin and Brenda Sturges, Systemadik

Justin & Brenda Sturges, Owners, Systemadik

First day at my new workplace today! Feels great. Thanks for all of your coaching and encouragement!

Miranda Myles, Emergency Management Leader

Recent Posts


My Accidental Career Experiment

It’s easy to get stuck in a career that you don’t love. I know because I’ve been there. I spent more than 16 years in the corporate world as a recruiter, VP of marketing, marketing director, brand manager, corporate communications manager, program manager, and on and on. Yes, in total about 12 different companies and roles altogether. In 16 years. That definitely qualified me at the time as a serial job hopper. But, I always left for something bigger, better and higher paying – so society (and my parents!) forgave me and saw me as “successful” and not flaky (or at least that's what I thought at the time). Like many people, when I realized that my chosen profession (that I was trained in and really good at) was really not my true passion and purpose (ok, well it started to feel like gnawing my arm off would be more fun), instead of taking a deep look inside to figu... Continue Reading →

Who Are You? The First Step in Building a Business You Love

As a solopreneur, you are your business. You report to yourself, and you get to choose exactly what your business looks like, who you work with - as well as how, when and where you work. So wouldn’t it be a good idea to get clear on who you are, how you prefer to work, and what success means to you before you design your business? Before you create your marketing strategy? Before you launch? But that's not what usually happens. Instead, most of us either have an idea in our minds of how a business "should work” - or set up our businesses to mimic our previous corporate jobs. But didn’t you leave your corporate job for a reason? Wasn't there a bunch of stuff that really annoyed you? Don’t you want to set up a business you really love – a business that feels fun & easy to run because it’s aligned with the way you work best? Knowing who you are and how you prefer... Continue Reading →

How to Create Your First Marketing Strategy as a New Life Coach

The Marketing Hourglass from Duct Tape Marketing is the best practices framework I recommend for creating your marketing strategy and outlining your marketing system. I’ve used the Marketing Hourglass in my consulting practice to help large technology organizations create complex marketing strategies and systems. And today I use the Marketing Hourglass in my coaching practice to teach new life coaches and entrepreneurs how to create their first simple marketing strategy. How does the Marketing Hourglass Work? At a high level, The Marketing Hourglass includes the seven steps that every person goes through when buying any product or service: Know, Like, Trust, Try, Buy, Repeat, and Refer. Essentially, before your ideal client will buy from you, they need to first: KNOW that you exist LIKE who you are and what you stand for TRUST that you are credible and c... Continue Reading →

Are You Suffering From an Expectation Gap?

For I can’t remember how long, one of my favorite sayings has been: “The biggest driver in unhappiness and dissatisfaction is not so much WHAT happens, but the gap between your EXPECTATION of what you thought should happen – and what actually happened.” My friend (and amazing coach) Trish Ring posted this on her Facebook page: “If it feels urgent, it’s probably neurotic.  Important is rarely urgent. (Unless you’re on the way to the hospital.) Because the Universe takes its time.“ Thank you Trish. So here’s the great news about expectations. You may not get what you expected, but that doesn’t mean what you get is bad. Better yet, you can CHOOSE to change your expectations whenever you want. So where are expectation gaps impacting how much you love what you do? Something as minor as expecting to get a certain number of downloads of your eBook – and not... Continue Reading →

Are You Living Someone Else’s Career?

Have you spent your life trying to mold yourself into the person you think you “should” be at work or in your business? Do you often feel like a fraud or an imposter because you’re constantly trying to be “good enough”, please people, and figure out the “right & expected” way to do things? Have you sacrificed your core values in order serve your fears or make “enough” money to feel safe? Do you secretly long to just be yourself & do things your way– but don’t feel like you can because something about who you are or how your work is “wrong” or “flawed”?  Is this preventing you from truly building a career or business you love? Are you so very tired of pretending to be happy when you’re really, really not – and so deeply exhausted by constantly trying to be someone other than who you are? The reality is that we are all born into this wor... Continue Reading →