Connect Who You Are to What You Love to Do

Ready to rediscover your amazing self & finally bring your genius to life through work you love?

You’re SO ready to start your next chapter & finally create work you love. If only you knew what that was…

You’re smart, passionate, curious, intuitive – and love to have fun in everything you do. Or at least this used to describe you. It’s hard to remember because your work has felt dull, draining, and meaningless for a long, long time.

You want to feel that spark again & create work you love. Work that’s inspiring, energizing, and deeply fulfilling. And fun! But you’re struggling to figure out exactly what that is. You’re good at so many things. You have so many interests & passions. How do you know which one is the right choice? Which one is your true purpose?

And you feel so much pressure to figure out that one right decision for all time - that you can’t make any decisions at all. So now you’re stuck. Stuck not designing & launching an amazing business. Stuck not discovering your right career path. And if you’re journey is anything like mine, stuck feeling frustrated, confused – and mid-way through gnawing your left arm off.

I’m here to tell you that it’s not too late. It is possible to get unstuck. It is possible to leave all that frustration behind and start feeling energized, curious & in-flow because you’re finally taking action and moving in your right direction. It is possible to save that arm!!

I would love to help you bypass the months, years (ok decades) of pain & frustration I went through. So you can clear out all those cobwebs. Really see all the amazing bits that make up your unique genius. And finally start moving in your right direction – whether that’s a business, a new career or something else! And it’s going to be fun – the exact opposite of gnawing your arm off!

Coaching Programs

Your Purpose & Path as a Coach

Find Your Purpose & Design a Path that Best Fits YOU

You know you want to be a life coach, but do you want to be an entrepreneur? There are many ways to share your life coaching skills & unique gifts with the world. I can help you connect to who you are, claim your purpose, and design your right path to sharing your important work with the world - whether that’s a business, a dream job or something else.

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Love Your Business Jumpstart

Get Your Business Out of Your Head & Into the World

Are you stuck completing that website & telling people about your business because you aren’t clear (or can’t make a decision) on exactly who you help, what you do, and what to say? The Love Your Business Jumpstart is for new coaches who want to move past blocks & get the right basics in place – so you can get moving & start making a difference NOW.

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Love Your Marketing

Design a Marketing Strategy You LOVE Because it Fits Who You Are

Is marketing a roadblock to sharing your important work with the world? Is your biggest marketing problem - not marketing at all? Or does your current marketing feel icky, hard or confusing? I can help you design a super-simple marketing strategy you will actually USE, a strategy that feels fun & easy - because it fits who you are & how you work best.

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“I have worked with  Nicole from Corner Your Market for more than eight years now. Nicole has been essential to building the marketing strategy at four different companies I have worked with. Whether it’s coaching executives on their marketing and business strategy or providing insight into strategy, programs, packages and services, Nicole brings a strong sense of energy, enthusiasm, confidence, clarity to every project. And she is an absolute pleasure to work with and approaches difficult problems with humour and diplomacy.”

Blake Ponuick: President, Axiom Strategy Group, VP Operations, Preston Mobility

“I highly recommend Nicole Croizier and Corner Your Market for any coach, consultant or small business owner looking to gain clarity over their business and marketing strategy, grow their firm, and achieve the type of success they really want. I have worked with Nicole for more than three years and find her to be highly practical, strategic, ethical and creative. She really cares about her clients and becomes an integral part of your team.”

Eitan Sharir: President, Dynamic Achievement Group

Nicole’s Love Your Business Again Program created a huge impact on how we manage our business, and what products and services we focus on. Being a husband and wife team we need to divide up work based on our strengths and stay in our power zones when working for our clients. Nicole’s program gave us clarity about ourselves, our strengths and our dreams together and individually. We made critical decisions that have brought more peace into our business by focusing more on what we love to do and unlocking higher profits while doing it. Amazing! Justin and Brenda Sturges, Systemadik

Justin & Brenda Sturges, Owners, Systemadik

First day at my new workplace today! Feels great. Thanks for all of your coaching and encouragement!

Miranda Myles, Emergency Management Leader

Recent Posts


The Key to Your Soul’s Purpose? Remember Who You REALLY Are

You’ve spent too many years to count in a corporate job that slowly sucked the life out of you. Now, you’ve completed coach training and you’re ready to finally do what you love, finally get your important work out into the world. But you’re stuck. You might think you’re stuck because you can’t figure out your purpose... Or because you can’t get the messaging right for your website... Or because you don’t know your niche... Or because you hate marketing... Or because you can’t identify your one perfect job. But maybe the real reason you’re stuck is because after so many years in the corporate world, you’ve lost sight of who you really are. And when you’re not connected to who you are – it’s nearly impossible to create work you love. Which keeps you stuck in a job you hate. Which keeps the world from experiencing your true gifts. And yo... Continue Reading →

Why You Shouldn’t Make $100K in Your First Year as a Coach

I know this is a bit of a controversial subject. Especially with all those messages out there about how you should be able to make $100k in your first year as a coach. And I’m not saying it’s not possible. It absolutely is. Especially if you’ve run a business before, have a background in business & marketing or come from a sales-oriented background. Especially if your new coaching business is directly related to what you did before in your business or career. Especially if you’re clear on your purpose - and know right now exactly who you want to help and how. Especially if you’ve logged many hours coaching & are super comfortable & confident in your abilities. Even more possible if it’s all four of the above. But what if you don’t have a background in business & marketing? What if you’ve never run a business before? What if you know... Continue Reading →

My Accidental Career Experiment

It’s easy to get stuck in a career that you don’t love. I know because I’ve been there. I spent more than 16 years in the corporate world as a recruiter, VP of marketing, marketing director, brand manager, corporate communications manager, program manager, and on and on. Yes, in total about 12 different companies and roles altogether. In 16 years. That definitely qualified me at the time as a serial job hopper. But, I always left for something bigger, better and higher paying – so society (and my parents!) forgave me and saw me as “successful” and not flaky (or at least that's what I thought at the time). Like many people, when I realized that my chosen profession (that I was trained in and really good at) was really not my true passion and purpose (ok, well it started to feel like gnawing my arm off would be more fun), instead of taking a deep look inside to figu... Continue Reading →

Who Are You? The First Step in Building a Business You Love

As a solopreneur, you are your business. You report to yourself, and you get to choose exactly what your business looks like, who you work with - as well as how, when and where you work. So wouldn’t it be a good idea to get clear on who you are, how you prefer to work, and what success means to you before you design your business? Before you create your marketing strategy? Before you launch? But that's not what usually happens. Instead, most of us either have an idea in our minds of how a business "should work” - or set up our businesses to mimic our previous corporate jobs. But didn’t you leave your corporate job for a reason? Wasn't there a bunch of stuff that really annoyed you? Don’t you want to set up a business you really love – a business that feels fun & easy to run because it’s aligned with the way you work best? Knowing who you are and how you prefer... Continue Reading →

How to Create Your First Marketing Strategy as a New Life Coach

The Marketing Hourglass from Duct Tape Marketing is the best practices framework I recommend for creating your marketing strategy and outlining your marketing system. I’ve used the Marketing Hourglass in my consulting practice to help large technology organizations create complex marketing strategies and systems. And today I use the Marketing Hourglass in my coaching practice to teach new life coaches and entrepreneurs how to create their first simple marketing strategy. How does the Marketing Hourglass Work? At a high level, The Marketing Hourglass includes the seven steps that every person goes through when buying any product or service: Know, Like, Trust, Try, Buy, Repeat, and Refer. Essentially, before your ideal client will buy from you, they need to first: KNOW that you exist LIKE who you are and what you stand for TRUST that you are credible and c... Continue Reading →