Connect Who You Are To What You Love To Do

Are you stuck on your journey to design, market & run a business you love?

Are You Ready to Finally Embrace Your Purpose & Create Work You Love Because it Fits Who You Are?

You’ve spent too many years to count doing work that felt dull, draining, and meaningless. Now, you’re ready to start your next chapter. A chapter that’s full of meaning and purpose through work you finally love. But you’re struggling to figure out exactly what that is & how to make it happen...

What’s your true genius, purpose & path? What difference do you want to make & how do you want to make it? What’s your important message & how do you want to say it? Do you want a career? Business? Both? Neither?

As both an Endorsed Soul’s Calling Coach & Master Certified Duct Tape Marketing Consultant, I combine my 20 year background in marketing & business with life coaching & personality psychology to help passionate women like you answer these questions - so you can finally get unstuck, claim your purpose & design a career path, business or marketing strategy you truly love – because it fits who you are.

And I would love to help you bypass the months, years (ok decades) of pain & frustration I went through discovering my right path. So you can finally see & embrace all your amazing bits, start moving in your right direction, and feel energized & in-flow every step of the way.

Coaching Programs

Life Coaches & Solopreneurs  

Design a Business & Marketing Strategy You LOVE

There are many ways to share your life coaching skills & unique gifts with the world. I can help you connect to who you are, claim your purpose, and design your right path to sharing your important work with the world - whether that’s a business & marketing system, a dream job or something else.

Learn More

Passionate Career Professionals

Connect Who You Are to a Career You Love Because it Fits YOU

Dive deep into discovering the real you and identify what’s holding you back from pursuing a career that you love. Then, outline a career direction, industry and workplace that matches who you are, what you want, and your true definition of success.

Learn More

Small Business Owners With Soul

Scale, Streamline & LOVE Your Business & Marketing

Do you not only want to love what you do, but have fun & feel energized running your business every day? Uncover your natural flow state, unique genius & definition of success – then make sure every aspect of your business is completely in line with who you are, what you want, & how you work best.

Learn More
Bev Barnes Master Life Coach Instructor Founder Soul's Calling Academy

Nicole is the business coach I’ve always been looking for and finally found.


Bev BarnesMaster Life Coach InstructorSoul's Calling Academy

I have worked with  Nicole from Corner Your Market for more than eight years now. Nicole has been essential to building the marketing strategy at four different companies I have worked with. Whether it’s coaching executives on their marketing and business strategy or providing insight into strategy, programs, packages and services, Nicole brings a strong sense of energy, enthusiasm, confidence, clarity to every project. And she is an absolute pleasure to work with and approaches difficult problems with humour and diplomacy.

Blake Ponuick: President, Axiom Strategy Group, VP Operations, Preston Mobility

“I highly recommend Nicole Croizier and Corner Your Market for any coach, consultant or small business owner looking to gain clarity over their business and marketing strategy, grow their firm, and achieve the type of success they really want. I have worked with Nicole for more than three years and find her to be highly practical, strategic, ethical and creative. She really cares about her clients and becomes an integral part of your team.”

Eitan Sharir: President, Dynamic Achievement Group

Nicole’s Love Your Business Again Program created a huge impact on how we manage our business, and what products and services we focus on. Being a husband and wife team we need to divide up work based on our strengths and stay in our power zones when working for our clients. Nicole’s program gave us clarity about ourselves, our strengths and our dreams together and individually. We made critical decisions that have brought more peace into our business by focusing more on what we love to do and unlocking higher profits while doing it. Amazing! Justin and Brenda Sturges, Systemadik

Justin & Brenda Sturges, Owners, Systemadik

First day at my new workplace today! Feels great. Thanks for all of your coaching and encouragement!

Miranda Myles, Emergency Management Leader

If you need the basics of marketing for your business, Nicole is an expert at not only giving you the information, but guiding you (with the help of your own soul) towards a business that will work for your life. She has the knowledge and the experience to help you find your way.

Susan CarrollCertified Life Coach

Recent Posts

The Key to Your Soul’s Purpose? Remember Who You REALLY Are

You’ve spent too many years to count in a corporate job that slowly sucked the life out of you. Now, you’ve completed coach training and you’re ready to finally do what you love, finally get your important work out into the world. But you’re stuck. You might think you’re stuck because you can’t figure out your purpose... Or because you can’t get the messaging right for your website... Or because you don’t know your niche... Or because you hate marketing... Or because you can’t identify your one perfect job. But maybe the real reason you’re stuck is because after so many years in the corporate world, you’ve lost sight of who you really are. And when you’re not connected to who you are – it’s nearly impossible to create work you love. Which keeps you stuck in a job you hate. Which keeps the world from experiencing your true gifts. And yo... Continue Reading →

Why You Shouldn’t Make $100K in Your First Year as a Coach

I know this is a bit of a controversial subject. Especially with all those messages out there about how you should be able to make $100k in your first year as a coach. And I’m not saying it’s not possible. It absolutely is. Especially if you’ve run a business before, have a background in business & marketing or come from a sales-oriented background. Especially if your new coaching business is directly related to what you did before in your business or career. Especially if you’re clear on your purpose - and know right now exactly who you want to help and how. Especially if you’ve logged many hours coaching & are super comfortable & confident in your abilities. Even more possible if it’s all four of the above. But what if you don’t have a background in business & marketing? What if you’ve never run a business before? What if you know... Continue Reading →

My Accidental Career Experiment

It’s easy to get stuck in a career that you don’t love. I know because I’ve been there. I spent more than 16 years in the corporate world as a recruiter, VP of marketing, marketing director, brand manager, corporate communications manager, program manager, and on and on. Yes, in total about 12 different companies and roles altogether. In 16 years. That definitely qualified me at the time as a serial job hopper. But, I always left for something bigger, better and higher paying – so society (and my parents!) forgave me and saw me as “successful” and not flaky (or at least that's what I thought at the time). Like many people, when I realized that my chosen profession (that I was trained in and really good at) was really not my true passion and purpose (ok, well it started to feel like gnawing my arm off would be more fun), instead of taking a deep look inside to figu... Continue Reading →

Who Are You? The First Step in Building a Business You Love

As a solopreneur, you are your business. You report to yourself, and you get to choose exactly what your business looks like, who you work with - as well as how, when and where you work. So wouldn’t it be a good idea to get clear on who you are, how you prefer to work, and what success means to you before you design your business? Before you create your marketing strategy? Before you launch? But that's not what usually happens. Instead, most of us either have an idea in our minds of how a business "should work” - or set up our businesses to mimic our previous corporate jobs. But didn’t you leave your corporate job for a reason? Wasn't there a bunch of stuff that really annoyed you? Don’t you want to set up a business you really love – a business that feels fun & easy to run because it’s aligned with the way you work best? Knowing who you are and how you prefer... Continue Reading →

How to Create Your First Marketing Strategy as a New Life Coach

The Marketing Hourglass from Duct Tape Marketing is the best practices framework I recommend for creating your marketing strategy and outlining your marketing system. I’ve used the Marketing Hourglass in my consulting practice to help large technology organizations create complex marketing strategies and systems. And today I use the Marketing Hourglass in my coaching practice to teach new life coaches and entrepreneurs how to create their first simple marketing strategy. How does the Marketing Hourglass Work? At a high level, The Marketing Hourglass includes the seven steps that every person goes through when buying any product or service: Know, Like, Trust, Try, Buy, Repeat, and Refer. Essentially, before your ideal client will buy from you, they need to first: KNOW that you exist LIKE who you are and what you stand for TRUST that you are credible and c... Continue Reading →